Groundwork Digital employs the world's best fundraising and communications strategists to elevate your University or nonprofit to the next level.

Giving Days

From small private nonprofits to the largest universities in the country, Groundwork has helped these institutions raise funds, attract new donors, and tell their story.

Crowdfunding

We have extensive experience creating, curating, and delivering campaigns across a wide array of sectors.  

major-donor-cofee.jpg

major gifts

Whether you are looking for that anchor commitment for a new initiative or planning a multi-year, multi-department campaign, we know and execute the latest digital strategies for your largest contributors. 

Marketing and communications

Your audience is changing, and you need to reach them where they spend the most time.  Our Emmy-winning and Webby-nominated team can help you engage and retain your base through a variety of marketing channels. 

Your Biggest Day of the Year

 

The online "Giving Day" has taken over as the single most important philanthropic day of the year for many organizations.  Whether it's #GivingTuesday, a regional giving day, or an event unique to your organization, the Groundwork team has provided strategy, marketing, and advised on software platforms for a variety of organizations, ensuring donor engagement and maximum impact in a 24-hour time period.  Let us guide you on your first Giving Day or provide strategy to make your next Giving Day the best one yet.

 

Expand your base, learn more about your donors

 

In just a few years, crowdfunding has gone from an experimental concept in philanthropy to a necessary tool for those looking to expand their donor base and learn about their interests.  Particularly appealing to millennials, it can also attract donors who have affinity to an institution, but may not have been directly tied to it (such as parents and friends).  As social media and peer-to-peer become a larger part of every nonprofit's marketing plan, let the Groundwork team show you how we launched the crowdfunding sector in higher education and throughout the nonprofit industry. 

 

Cultivating Support from Your Largest Donors

 

Like every other aspect of philanthropic fundraising, Major Gift work is being changed by advances in digital. In fact, study after study continues telling us the same thing - the more wealth a person has, the more likely it is that person is active online. The Groundwork team has seen this play out in the real world as our team has been part of seven-figure online fundraising campaigns made possible almost entirely through large gift giving. The Groundwork team has been at the forefront of digital major donor work.  Whether it's providing training for your gift officers, a new approach to board engagement, innovative cultivation and stewardship tactics, or integrating major donors in digital campaigns (such as Giving Days or Crowdfunding), the Groundwork team can help you maximize the impact of these high-value supporters.

 

Reach Your Audience

 

As consumers shift their habits, we must do the same in terms of how we reach them.  It is no longer good enough to rely on traditional methods only - a true multi-channel approach that utilizes digital communications, social media, and storytelling is paramount to success with today's supporters.  Let the Emmy-winning and Webby-nominated Groundwork team assess and evaluate your current approach, then provide the strategy and execution to make your digital marketing stand out and deliver your message.