We are technology, strategy, marketing, and communication experts for nonprofits and higher education.
Digital major donor strategy
The impact of digital on large gift giving should not be ignored – major gift donors spend time learning about the causes they support online. We have witnessed millionaires make seven-figure gifts after learning of important research through a friend’s Facebook activity, while $4 billion campaign chairs are frequently seen commenting on Facebook posts. Today’s big-gift donors are online. Let Groundwork Digital help you find and engage them!
Multi-channel fundraising campaigns
Your email should look like your direct mail, which should look like your social media, which should look like your online giving forms …because when these channels are aligned, nonprofits enjoy as much as a 30 percent increase in fundraising across all channels. Groundwork Digital will be your e-philanthropy expert and implement a truly multi-channel fundraising program for your organization.
peer-to-peer or online ambassador fundraising
If new donor acquisition and engagement is important to you, then an online ambassador program should be one of your top priorities. From giving days to major gifts to crowdfunding to #GivingTuesday – peer-to-peer programs make fundraising campaigns “go viral.” Groundwork Digital will help you find your biggest online advocates and turn them into your most effective fundraising channel.
Online Giving Days
More than a small-gift fundraising event, online giving days have become a powerful marketing engine for your entire development program. Whether it’s #GivingTuesday or your institution’s standalone giving day, no firm has more experience orchestrating giving day events than Groundwork Digital. From social media strategy, to activating online ambassadors, to email, to live events, to direct mail – Groundwork Digital elevates your online giving day.