We are nonprofit and higher education technology + strategy + marketing and communication experts


Strategies to engage major donors, innovative communication plans that create impossible-to-miss viral campaigns, volunteer programs that lead to seven-figure+ ROI –  billions of people around the world use social media on a daily basis. Let Groundwork craft your organization’s plan for connecting with them.


Making massive impact with minimal budget. That’s the story for most small nonprofits and Groundwork gets it. That’s why we have a special suite of services to help your mighty-but-mini organization change the world.



Giving days, crowdfunding, alumni relations, major donor engagement, stewardship and retention – Groundwork Digital has the experience to revolutionize your advancement strategies.


Digital is revolutionizing medicine’s delivery – it is time we applied that same level of innovation to healthcare fundraising. Let Groundwork’s team inject cutting edge strategies to everything from your grateful patient program to major donor prospecting.


The world is changing...and your fundraising approach needs to change too.

Organizations that once relied almost solely on the annual fund now must pursue a major gifts strategy.  Wealth is available in seemingly unsearchable places, and a growing number of donors expect hyper-personalized experiences for their gifts, even when that gift is $25.

At Groundwork Digital, we view these obstacles as opportunities. Let us help your organization leverage the rapidly changing fundraising environment through:

  • Donor engagement assessments and strategies
  • Content marketing plans that ”go viral”
  • Online ambassador volunteer programs
  • World-class online fundraising events
  • Organization-wide technology assessment and overhaul

Having big dreams but no budget is not easy. (We know – we were a startup once, too!)

But a minimal budget doesn’t mean you can’t have a digital strategy. In fact, digital fundraising is the most efficient and effective set of tactics a budget conscience nonprofit can deploy. Using free tools like Facebook, smart applications of available data, sophisticated and streamlined web design, and strategic investments where it makes the most sense can lead to huge online fundraising wins for your small organization.

To reap the fruits of a digital strategy, let Groundwork take the lead on:

  • Data-driven content marketing to find new supporters and excite your core group of donors
  • Facebook for fundraising
  • Online ambassador volunteer program management
  • New, efficient technology
  • Crowdfunding
  • #GivingTuesday or a related regional giving day

Groundwork Digital’s team has roots in higher education, revolutionizing fundraising approaches for institutions large and small.

Our consultants have together logged more than three dozen online giving days across two continents, managed crowdfunding programs at more than 100 institutions, and have been developing digital strategies at colleges and universities for more than a decade. (Seriously, our first was in spring 2007)

No one has more digital experience in higher education. Let us apply that experience to help you school:

  • Plan and launch a world-class online giving day
  • Grow a strategically-focused crowdfunding program
  • Produce a digital alumni engagement strategy
  • Develop a digital major donor engagement strategy
  • Implement or build technology that engages alumni while delivering the data you need

As doctors and caregivers move to paperless delivery of medicine, it is time healthcare fundraisers join them in the technological revolution. Especially considering how episodic healthcare giving can be, this move toward digital is crucial to keeping your organization’s message front and center in the minds of your donors and their families.

Fortunately, many healthcare categories are among the leaders in terms of total online giving dollars. (Children’s healthcare, for example, is typically one of the top recipients of online donations among all causes) Is your organization seeing 20 percent or more of your annual fund dollars coming via the Internet? Are you uncovering new six- and seven-figure major gift prospects through social media? If not, let Groundwork:

  • Add a digital element to grateful patient programs
  • Develop a digital major donor engagement strategy
  • Apply our crowdfunding expertise to dramatically increase the fundraising potential of fundraising walks and runs
  • Use online ambassador volunteers to steward current donors and unlock new segments of donors
  • Implement or build donor-centric technology