Get to Know Groundwork: Rosa Conrad

Rosa is the Co-Founder and Vice President of Groundwork Digital.  Her interest in higher education and nonprofit work was sparked as a student at the University of Southern California, working in Student Affairs and studying nonprofit public policy. After working in different non-profit support roles, Rosa joined ScaleFunder, eventually leading up the Client Services team.  Rosa oversaw 80 crowdfunding programs, over 2,000 individual crowdfunding initiatives, dozens of giving day campaigns, all while collaborating across the company to create the best possible product for the client. Working with such a variety of different programs sparked a passion for the role digital fundraising plays in student, alumni, and supporter engagement, and how crucial that engagement is to build healthy, long-term giving programs. When Rosa isn’t talking about how important students and stewardship are, you can find her with an iced coffee spending time with her husband, taking too many pictures of her two puppies, and watching college football, the LA Dodgers, or The West Wing. 

Rosa would love to talk digital fundraising from crowdfunding to stewardship and retention. Email her at