It's Spring fundraiser time for my local public radio station. Every hour, a new goal to hit. And I continue to be impressed by the role fundraising goals play in exciting and inspiring donors to give. "60 seconds left and we still need $1,000 to hit this hourly challenge"...and all of a sudden, they've reached it! It is a powerful tool.
But its power has two sides - if your goal is set too high and you never pick up the momentum you need, it can hurt the campaign with the same might. So how do we set the appropriate goal in philanthropic crowdfunding?
What tactics do you find helpful in advising project teams who are setting their campaign goal? Leave a comment or shoot us an email at firstname.lastname@example.org - we'd love to hear your stories!