Find New Major Donor Prospects Through Online Campaigns

Online ambassador programs continue to prove their value in the leadership and major gifts spaces.

Groundwork client Trinity Health Foundation is enjoying the fruits of a project that finds, engages, then deploys leadership annual giving and major donors through digital campaigns. Watch the video below as Trinity's Beth Marsoun talks about how this online fundraising effort is uncovering new major donor prospects for the hospital:

Here are the numbers for the first (of many) Trinity digital leadership annual giving fundraising campaigns:

  • $15,000+ new money raised in just 72 hours
  • 94 gifts
  • 80 percent new donor acquisition rate
  • Three new major donor prospects uncovered through the mirco campaign

It's simple - the more wealth a person has, the more active they are online (according to a massive and growing number of studies from researchers at places like Fidelity Investments to Accenture).

And wealthy people know other wealthy people. When we empower our leadership and major donors with online campaigns built around their generosity, we not only raise more from the initial donor organizing the online campaign, but we also unlock wealthy prospects within their networks. All the while, feeding the annual fund with exciting new giving opportunties.

Going digital for major donors provides a short-term boost to your operation with small gifts while spreading rocket fuel on your new major donor prospect recruitment efforts. It's a win-win now and next year (and beyond).

And Groundwork knows exactly how to build a program like this for your organization. Click here for our "contact us" form and we'll be in touch to discuss potential strategies for your organization.