Agile fundraising unlocks new giving from every corner of your development operation, often from donors who were not planning to make a gift.
Case in point? The University of Minnesota's Super Bowl Marching Band campaign. The following are the highlights from that campaign...
- $183,000 raised in two months: $83,000+ in small gifts plus a $100,000 gift from a major donor
- New donor acquisition: More than 110 new donors who have never given to the University of Minnesota – 80 lapsed donors reactivated
- Major gift referrals: 12 major gift prospects referred to development officers from this project
For more on the UMN Marching Band campaign and "Agile Fundraising," check out the following video:
Groundwork Digital's innovative "digital development program" incorporates agile fundraising, along with other modern fundraising mechanisms to reverse donor decline and grow philanthropy at every level using digital, content-driven tactics. We specialize in:
- Digital major donor engagement
- Giving days
- And more...
Is your phone program barely breaking even? (or worse?) Could your direct mail benefit from a multi-channel marketing boost? Fill out the form below and let's talk about we can rebalance your resources with cutting edge digital strategies to grow your fundraising program.