Data-driven Online Fundraising at the University of Houston


Social media offers fundraisers a treasure trove of information on donors and prospects. Known as the “social graph,” this fire hose of data can do everything from help annual giving create far more targeted and successful solicitations to greatly enrich the profiles of major donors and prospects.

There are a growing number of technology platforms to help fundraisers leverage the data in the social graph, but as we’ve learned from the University of Houston, technology is not a requirement to get started.

In the video below, Houston’s Associate Director of Annual Giving, Jonathan Brooks, talks about how his team assembled a sophisticated approach to leveraging online information with almost no technology at all:

Does your organization have an online data strategy? If not, you’re probably leaving donors and dollars on the table. If you’d like to explore how an online strategy can boost your donor engagement and fundraising, email me at 

Groundwork Digital