Get Ready for #GivingTuesay
$168 million raised from hundreds of thousands of donors over just 24 hours - with those 2016 results, #GivingTuesday has become solidified as a fundraising movement. The online giving day event is a tremendous opportunity for nonprofits looking to expand their digital footprint. (Not to mention increase their donor acquisition)
But just like with any online fundraising campaign, #GivingTuesday requires more than sending a single email and waiting for the gifts to roll in. Check out our video below for three areas to focus your attention to ensure #GivingTuesday success.