The Secrets to Online Giving Day Fundraising Success

Cornell University’s monstrous giving day has grown into the institution’s “number one tool to acquire new donors.”

But it’s about more than acquisition. In the interview posted below, Cornell’s Nicole Cook, director of marketing and participation, and Andrew Gossen, executive director of digital for alumni affairs and development, share how…

…leaning into why students give has led to massive online fundraising results during Cornell’s more recent giving days.

…giving day has become a tradition at Cornell and therefore is a powerful retention tool.

…leaderboards in certain areas, like athletics and engineering, drive fundraising success at all levels.

…giving day can serve as a laboratory to test tactics and concepts for annual giving, leadership annual giving, and even major gifts.

Intrigued? Check out the video below to help you plan your next giving day…

Need help planning an online giving day? Groundwork Digital’s team has partnered with more than 60 institutions to launch a first giving day or rethink and grow an existing event. Click the button below to contact Groundwork for your giving day needs.

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