The Student Content Team - How and Why

The phone program is not dead.

…it just needs to be redesigned and rebalanced with other critical channels.

So how does this look? It’s about pivoting away from solicitation calling and pouring far more development dollars into “donor engagement.” Stewardship is the key to retention … smart digital campaigns, like online giving days, are the new drivers of donor acquisition … and to be successful in stewardship and acquisition requires resources that were once tied up in massive phone programs, but should now be evenly spread across channels.

One example of how those development resources should be reallocated is the “Student Content Team.” Check out the video below - first released as part of CommunityFunded’s Story Generation event - for the details on how to launch a Student Content Team and why you should launch it today.

Can a video content team work for your nonprofit organization? Email us at to learn more.

Groundwork Digital