Video Driven Fundraising Campaigns - Two Examples

Video continues to prove itself as a powerful motivator of human behavior. And because philanthropy is most certainly a human behavior, many of Groundwork Digital’s nonprofit partners have enjoyed substantial fundraising success thanks to robust video-driven campaigns.

Of course, this is more than just an opinion… To substantiate our claims have a look at two case studies from Groundwork Digital’s client partners.

The University of Minnesota’s Marching Band campaign - Click here to see how agile fundraising + authentic video content came together for a six-figure campaign that included major, leadership annual, and annual fund giving.


But maybe you’re a smaller organization? …or you work in healthcare fundraising? If so, click here for a quick overview of the UnityPoint Healthcare Foundation’s leadership annual donor microsite campaign.


At Groundwork Digital, we engage donors with video-driven campaigns they can’t ignore. And we’ve built our business around providing video that fits a nonprofit budget. Click here to email us and learn more about how we can help you modernize your fundraising operation with a video-driven strategy.

Groundwork Digital