Groundwork’s team brings more than a decade of nonprofit fundraising experience to your team. We build digital campaigns, create virtual events, produce Emmy-winning video, and secure gifts from $25 to $250,000 … all of it online.
Personalized Major Donor Microsites
Discover which of your most capable donors and prospects are also active online. Build personalized microsites for them. Watch as peer-to-peer fundraising expands your major gifts program. This innovative and growing tactic is working wonders for many of Groundwork Digital’s partners, just like it did for UnityPoint Health when they launched a micro campaign led by two leadership donors. The results? 80 percent new donor acquisition with three major gift prospects making their first ever gifts to the hospital.
The Online Giving Day
No one has helped launch more online giving days than the Groundwork Digital team. With more than 60 giving days under our belts since 2011, we know the process that leads to crushing your donor and dollar goals. We build the strategy, train your team, produce the video, write the email and social media content, schedule the digital ads, and help you create a website that converts traffic to gifts. Whether you’re launching your first giving day or growing your fifth, Groundwork’s team ensures the best possible outcome.
Agile Fundraising at the University of Minnesota
Online engagement is highest when the topic is, well, topical. Connecting your message with the news of the day is something we call “agile fundraising.” When the Super Bowl came to Minneapolis, the University of Minnesota’s Marching Band was invited to perform during halftime, on the field, with Justin Timberlake. It was a fundraising opportunity we couldn’t pass up. Click here to read the full case study on how the U of M leveraged the Big Game for big-time, major gift and annual giving success