Groundwork’s team brings more than a decade of nonprofit fundraising experience to your team. We build digital campaigns, create virtual events, produce Emmy-winning video, and secure gifts from $25 to $250,000 … all of it online.
With Groundwork Digital, you are adding an Emmy-winning online video production team that knows how to package dynamic content for the modern donor. We don’t just produce video – we create video experiences for the our online, social media-engaged world. And we build video-led strategies that lead to real fundraising results.
Digital Major Donor Engagement
Cultivating, soliciting, and stewarding major donors requires a unique, personalized approach for each individual prospect. That’s as true in the digital sense as it is with traditional tactics. This is why Groundwork Digital has a one-of-kind, digital major donor engagement program that includes personalized microsites for individual donors, digital action plans custom built for each gift officer, and modern stewardship strategies. Our partners have enjoyed gifts ranging from $25,000 to $1 million that were the direct result of online campaigns and we can have the same success with your team.
Giving days, crowdfunding, and micro campaigns
Groundwork Digital’s team has been part of more than 60 online giving days, raising millions of dollars. With a decade of experience, our giving day strategy is tested and proven, leading to a 98 goal achieved rate. Groundwork builds the strategy, trains your team, produces video and copy, engages ambassadors and major donors, designs your giving site …and more. Everything really. If you’re planning your first giving day or enhancing your fifth, go with the best and most experienced. Go with Groundwork Digital.
57 percent of everyone who watches a nonprofit’s video will eventually make a gift to that nonprofit. (Source: Google)
72 percent of donors say they have stopped donating to a nonprofit because of “poor, vague, or irrelevant” content. (Source: Abila Donor Loyalty Study)
From those two stats alone, it is clear nonprofits need to be producing more donor-engaging video to drive acquisition and retention. See below for more examples of Groundwork Digital’s video production services.