Our Team


Justin Ware

Co-Founder & President

Justin is the Co-Founder and President of Groundwork Digital.  A thought-leader in the nonprofit sector, Justin is a fundraising and content marketing expert.  Justin's work spans nonprofits, higher education, and media. In 2009, Justin was the executive producer on one of the first ever YouTube videos to win an Emmy. The "Science of Watchmen" video has been viewed nearly 2 million times and was also nominated for a Webby. Justin began his career in television before joining the University of Minnesota and then Bentz Whaley Flessner.  After BWF, Justin led digital fundraising strategy at Ruffalo Noel Levitz as well as Product Management for Annual Giving.  Justin has spoken at numerous conferences, and led consulting engagements for universities and nonprofits across the country.  In his spare time, Justin can be found rooting for the Minnesota Vikings and Gophers, skiing, hiking with his dog, and enjoying family time with his wife and two children


Jill Jadon

Co-Founder & Director of Operations

Jill is the Co-Founder and Director of Operations for Groundwork Digital.  A former Deputy District Attorney for the County of Los Angeles, Jill has since dedicated her time and energy to a number of educational and nonprofit causes.  Jill oversees all operations for the company, including finance, HR,  and legal.  When not assisting clients and the rest of the Groundwork Digital team, Jill enjoys traveling to Europe, live music, and spending time with her husband and three children. 



Nadine Babu

Nadine is the CEO of Babu Social Networks where she has been able to develop and execute social media campaigns to translate business objectives into results; which include growing sales, referrals, increasing brand awareness and connecting with customers/potential customers.  She’s been able to share her experiences in marketing, sales and social media as an Adjunct Professor at the University of Minnesota where’s she’s taught Sport Sales and Sport Marketing.  Nadine is also one of the owners of GopherHole.com – a leading collegiate athletics website covering the University of Minnesota. Nadine is also a volunteer for The Leukemia & Lymphoma Society, where she was named the Woman of the Year in 2012 and has taken on a number of leadership roles at LLS since 2010. She also enjoys serving food to people less fortunate since 2014 with Loaves and Fishes, which feeds thousands of people on a daily basis.  Nadine loves walking her dog Goldie, watching the Gophers & Packers, traveling, & cooking in her spare time!


Marianna Bunkers

Marianna has worked with nonprofits with experience ranging from volunteering at the humane society to working at local churches. Her interest in videography was sparked though volunteering with Young Life where she produced various videos for her local chapter in Missouri and held a video internship for one of their camps in Colorado. Through videography, Marianna has seen the impact of what visual storytelling can do to engage the attention of others. When she doesn’t have a camera in hand, Marianna can be found at her family Cabin in northern Minnesota, where she enjoys hiking with her dog Calvin, and spending time on the lake.


Adrian Matthys

Adrian is the Director of Annual Giving for the University of Texas at Austin and has been working in higher education development for nearly 20 years. In addition to his work at Texas, Adrian has experience at both small private and large public institutions, as well as other nonprofit organizations outside of higher education. Adrian's skill set includes direct marketing, reunion giving, leadership annual giving, alumni relations, as well as many other best practices for building top-performing annual giving teams, tactics, and campaigns. Adrian has a passion for annual giving and a great appreciation for educating development teams about the importance of strong sustaining giving programs.