Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Mass General Brigham
Mass General Brigham turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
Donor Relations Is Not a Back-End Function: Why It Must Shape Campaign Strategy from Day One
Throughout a campaign, strategic donor relations is about designing an intentional experience that reinforces why a donor’s gift matters and how it connects to the organization’s mission. Learn how early integration boosts retention, trust, and long-term donor value for your organization’s campaign strategy.
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Stop Sending Emails into the Void: Why Timing and Context Matters When It Comes to New Donor Discovery
For many fundraising teams, donor discovery looks something like this: Identify someone with wealth and a connection to your organization, send a few emails asking for a meeting, and hope for a response. In this article, BWF’s Jodie Miner and Alex Oftelie focus on why your results often end in silence and how you can further explore the third dimension of donor discovery: readiness.
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Connecting the Dots: How Relationship Mapping Drives Major Gifts
Why consider relationship mapping? Organizations need to continue to find new individuals who are passionate about their mission. What better way to do this than by engaging those who are currently connected to help expand the base. In this article, BWF’s Chris Clark and Sarah Price discuss what, how, and when to conduct relationship mapping to help your organization.
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