Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Massachusetts General Hospital
MGH turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
2025 BWF Healthcare Survey Results Released
The survey results reveal a broad range of insights into how and why donors support healthcare. From this analysis, five themes emerged, reinforced by six key findings that highlight trends shaping the future of healthcare philanthropy. Together, these themes and findings provide a roadmap for how the sector can continue to refine fundraising strategies, strengthen organizational structures, and adopt new tools to advance impact.
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The Future of Healthcare Giving: What Affluent Donors are Telling Us
Philanthropy in healthcare is changing—and fast. To help organizations anticipate what’s next, BWF has spent 25 years listening directly to donors. Our biennial Healthcare Survey has become a trusted barometer of how affluent Americans view healthcare philanthropy, and the 2025 edition is our most revealing yet.
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How to Fundraise for Academic Hospitals and Medical Centers
Fundraising for academic hospitals and medical centers (AMCs) is evolving. Explore proven best practices to engage donors and raise support for your mission.
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